From my own experience, I knew the power of a good profile and how half-hearted profile attempts will leave you with significantly fewer matches, messages and dates.
There is also a HUGE amount of competition out there, so you really need to sell your best qualities in an interesting way, whilst not sounding arrogant, which is a bit of an art. So, I nurtured their profile attempts into the tone they wanted to portray and sat back and happily watched the results roll in.
The overwhelming success my friends experienced prompted me to consider helping more people to improve their journeys through the minefield of online dating.
So, in 2012 I launched my online dating profile service (Fix My Profile) and since then there have been weddings, babies and more successful dates than Casanova, Warren Beatty and Jack Nicholson combined.